The Blog Herald
If you're reading this, you're probably not surprised that blogs are a big thing. But just in case you have friends who don't see it, here's a factoid:
There are now over 60 million blogs worldwide.
Clearly, most of these are inactive, even more are sorta dumb. But it is clearly emerging as a significant arena of communications. And where people talk, they often talk about issues that matter to them (including politics).